inspired & required

adventures in social media marketing

3 Mistakes to Avoid on Social

If you want to do really well in social media, here are a few mistakes you should avoid. Continue reading “3 Mistakes to Avoid on Social”


Advocacy Marketing

It’s difficult to trust someone you don’t know, more so when that someone is actually a company, who for all you know, wants to take your money and run.

In this case, it’s helpful to get an “introduction” from someone who your potential customer already knows and trusts. That’s where advocates come in.

Continue reading “Advocacy Marketing”

Objectives, Strategies, and Tactics

What are objectives, strategies, and tactics? And how do they work together in a marketing context?

Continue reading “Objectives, Strategies, and Tactics”

What’s an OKR? And Why Should I Do It?

Miscommunication can be costly, especially in business.

To avoid confusion, Intel developed a system of OKRs or Objectives and Key Results to define an overarching objective and show how team and individual assignments help reach that goal.

Continue reading “What’s an OKR? And Why Should I Do It?”

5 Step SWOT Analysis

A SWOT analysis is a technique used by marketers to evaluate the strengths, weaknesses, opportunities, and threats of a particular business venture.

Once you have analyzed your position within the market, you can identify strategies to maximize strengths and go after market opportunities while minimizing weaknesses and avoiding threats.

Continue reading “5 Step SWOT Analysis”

4 Ways to Win at Instagram

Good marketing is storytelling at it’s finest.

It’s how Harry Potter captured an entire generation and it’s how you can capture a following on Instagram.

Continue reading “4 Ways to Win at Instagram”

Begin with the End in Mind

Starting on Purpose

Every morning when I wake up and get out of bed, I do it with a purpose. Usually, that purpose is an extremely full bladder and a much emptier stomach.

If it weren’t for that, I might not even get up at all.

Continue reading “Begin with the End in Mind”

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